Updating Classic Brand Identities
My role
- Redesign
- Visualization
- Sketching
- Clay Modeling
- 3D-scanning
Tools
- Adobe Photoshop
- Fusion 360
This project focused on the later stages of product development,
aiming to create convincing visualizations for specific stakeholders.
The existing product design was analyzed and from this
different images were created, both to present the product's identity
and also more playful and expressive image.
The process involved sketching, from fast ideas to more detailed. Both physical and
digital methods were used to develop and visualize the concepts.
This included an iterative process of clay modeling, sketching and thereafter
3D-scanning the model and using photoshop and illustrator to create
the final images.
Tamagochi
The product Tamagotchi peaked in the early 2000s and has since lost popularity. The objective with this project was to create a redesign of the product that can be successful among today’s toys. The aim of the project was to create a concept for a redesign of the Tamagotchi with a clear connection to the original product, but at the same time fit into today’s society, both from an aesthetic and functional perspective.
This image aims on visualising the digital pet can be in a home environment. The environment is based on the designer Peter Tarka, and uses a futuristic aesthetic wiht Tamagitchis in different sizes and perspectives.
SMEG
Smeg is an Italian appliance manufacturer that has been producing high-end kitchen appliances since 1948. Their classic style and timeless design makes them an iconic brand for modern kitchens. This project focuses on creating visualisation for the Smeg whisker by sketches, coloring and renders.
